Svamitva Terravana
Digital and Print Campaign
Project at Pink Lemonade (Guided by Nidhi Srikanth and Praveen Kumar)
Svamitva Terravana is a housing project on the outskirts of Bangalore. The villas within this project serve as a safe haven within nature — a second home — made entirely out of sustainable green materials such as mud and lime plaster, kota stone and terracotta. The property is built as an embodiment of wellness and is the place to reconnected and realign with one's inner self through a variety of amenities such as a gong room, bamboo trail, meditation and yoga pavilion, biodiversity park and much more.
As a foundation, a stylescape — display of the colours, imagery, typography, layouts and overall feel of the brand — was designed to fix the visual language for the upcoming designs.
*image credits to owners
Social media posts, emailers, newspaper ads and billboards were created as part of the digital and print campaign.
A brochure detailing the amenities and villa floorplans was designed in a clean yet stylistic manner by incorporating the elements from the visual language, such as the first letter of the headline and the texture patterns, but making them more subdued so as to highlight the content and imagery.